Founder and CEO
Paul Maddison
Two decades of enterprise data architecture. Hundreds of failed DXP migrations observed. One realisation: the problem was never the AI models — it was the data layer feeding them.
KynticAI exists because Paul got tired of watching organisations spend millions on technology that could not answer a simple question: “Which customers are about to leave, and why?”
Background
Enterprise Architecture
20+ years designing data systems for FTSE 250 and public-sector organisations
Sitecore Veteran
Led multiple enterprise CMS implementations — saw first-hand why monolithic DXPs fail at scale
AI Infrastructure
Architect of the Universal Context Layer — sovereign, model-agnostic, zero-data-movement semantic middleware
Open Source
MIT-licenced core with GraphQL/REST APIs, context facts, provenance, and a customer data-plane architecture
Liverpool Born
Built in Liverpool for organisations that need sovereign, customer-owned AI infrastructure
The Journey to KynticAI
2004-2020
Enterprise consulting across financial services, public sector, and manufacturing — building the pattern library that became the UCL
2020-2024
Recognised the gap between enterprise data and AI readiness. Began designing a semantic substrate that could bridge the two without moving data
2024
Founded the company behind KynticAI. Started building the Universal Context Layer in Rust and .NET
2025-2026
Open-source core, enterprise connector paths, cloud control-plane work, and pilot discovery workflows brought together under the KynticAI brand
2026
KynticAI public marketing launch and paid-pilot outreach
Building Philosophy
“Everyone is racing to build the smartest AI model. Almost nobody is building the infrastructure that feeds those models with real business context. That is the gap. That is what KynticAI fills. Not the AI bit — the data bit that makes the AI bit actually work.”
— Paul Maddison, Founder
Want to Talk?
Paul speaks directly with every enterprise pilot customer. If you want to understand how KynticAI can work for your organisation, the conversation starts here.